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Hashtag CRE: How to Use Twitter for B2B Marketing

We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…

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5 Ways to Add Value to Multifamily Properties

With multifamily being one of the hottest sectors in commercial real estate right now, it is easy to see why investors are jumping at the chances to scoop up properties. Many investors, including FCA, are looking for value add properties. Why? Usually properties that are not the prettiest, have management issues, or are under rented…

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Yes! Social Media is for Commercial Real Estate Too!

By now, I am sure you have heard all about social media. Twitter, LinkedIn, Facebook, Google +, Instagram, blogs. The list goes on. We know that companies use social media to market to consumers and understand the impact that it can have, positively or negatively. But how does social media fit in with business-to-business (B2B)…

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Multifamily Market Mania: What You Need to Know Right Now

Multifamily properties are thriving! According to Freddie Mac’s mid-year multifamily outlook, the U.S. market has vacancy rates at a 13-year low. So, why the increase of demand for multifamily properties? Joint Center for Housing Studies of Harvard University states that there are several factors to look at that could be contributing to the rise of…