As the snow starts to melt away and the days are getting just a little warmer, that means that apartment leasing season is about to hit. So, when competing with a lot of apartment complexes, how do you get yours to stand out, especially if it is not the newest built complex with all the bells and whistles? Here are a few tips and tricks that can help anyone market and lease apartments!
Nowadays, the first place people look for apartments in on the internet. Make sure you have a website to display your rental information. Include photos, floorplans, specific leasing requirements and details (ex. If a minimum credit score is required, deposit, pet policy, etc.). Try to include an online application as well to make it convenient for prospective tenants. The millennial generation is keen on convenience and utilization of a website, so keep that in mind as well!
Not only is it important to try and have a website to promote your complex, but there are a lot of free ways to advertise online. One of my personal favorites is postlets.com. You can put detailed information about your property and photos or videos, and it will upload the information to an additional 10 sites such as Yahoo and Hotpads.
The old fashion word-of-mouth is still by far one of the best ways to find tenants. Advertise a referral and rewards program. You can offer discounts off a tenants rent one month for successfully referring a friend or offer both the tenant and new tenant a gift card to a local grocery store. Plus, since the tenant is going to be vouching for the new tenant, you have a better chance of having the apartment rented to someone who is going to be a good tenant.
Community involvement is a great way to market your complex. Set up a booth at community events or back-to-school nights. Contact the local schools and see what events they have coming up that you can donate to and put your name on it. Host community events at the apartment complex such as a community yard sale or run contests with the tenants with the prize being a coffee maker or juicer.