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Hashtag CRE: How to Use Twitter for B2B Marketing
We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…
Twitter’s Place in Commercial Real Estate – How-To Be Someone That People Want to Follow
Selling or discussing real estate in 140 characters may seem like an impossible task. Yet, #CRE is a popular hashtag that results in hundreds upon hundreds of posts ranging from properties for sale, to advertising, to the latest commercial real estate news. With the endless streams of posts, how do you make posts stand out…
Where Apartments Are Heading in 2016
There is no denying that 2015 was a remarkable year in the multifamily sector of real estate. Vacancies were low, rent growth was high, and the number of renters rose by 1.8 million. Records were broken throughout the year and Americans paid nearly $20 billion more in rent in 2015 than 2014. So, with 2015…
Must Listen to Podcasts on Commercial Real Estate
Are you a real estate guru? Maybe you are thinking of dabbling in the field of commercial real estate; or, maybe you just want to know more about a multi-billion dollar, global industry. In any case, the more information you know, the better off you are. While some people like reading books to gain knowledge,…
Why We Still Use Checkbooks to Pay the Rent
Written by: Patrick Clark In 2007, Arlington (Va.)-based property management company AvalonBay Communities made a seemingly obvious decision. The company stopped accepting rent at its apartment buildings, and started making tenants send payments to a centralized office. Renters could put checks in the mail or use a new online system to transfer payments from one…
Spring Cleanup: Indoor and Outdoor Musts for Property Managers
Spring is almost here and now is the time for property managers to do some routine maintenance before the spring showers hit and then the stifling summer heat comes. Here are some indoor and outdoor musts to keep your property up-to-date. Inspect HVAC Systems – Inspect and clean the system’s filters and coils to make…

