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Must Have Marketing Strategies in CRE
CRE tends to be a beast in itself when it comes to marketing. A lot of real estate is done thru networking and is a tight niche. So what do you do if you are new to the business, starting your own company in CRE, or are struggling with your current marketing plan? We have…
5 Ways to Add Value to Multifamily Properties
With multifamily being one of the hottest sectors in commercial real estate right now, it is easy to see why investors are jumping at the chances to scoop up properties. Many investors, including FCA, are looking for value add properties. Why? Usually properties that are not the prettiest, have management issues, or are under rented…
Hashtag CRE: How to Use Twitter for B2B Marketing
We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…
Moving Millennials: How They Are Shaping the Multifamily Industry
Millennials will dominate the workforce by 2015 and will comprise 75 percent of the workforce by 2030, according to the U.S. Bureau of Labor Statistics. With the increase of millennials in the workforce, one would assume that the housing market will strengthen. Not quite. The dreams of graduating college, landing a good job, getting married,…
Yes! Social Media is for Commercial Real Estate Too!
By now, I am sure you have heard all about social media. Twitter, LinkedIn, Facebook, Google +, Instagram, blogs. The list goes on. We know that companies use social media to market to consumers and understand the impact that it can have, positively or negatively. But how does social media fit in with business-to-business (B2B)…
10 Facts About CRE That You Didn’t Know
Here are 10 fun facts about commercial real estate that will surprise you!