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Millennials Are a Major CRE Focus
By: Ian Ritter Now that the millennial generation has entered the workforce in a big way, there is a lot of talk about its impact on commercial real estate. We heard a lot about this recently at Connect Los Angeles and it’s clear they are influencing every facet of the industry. This sentiment was echoed…
Ways to Winterize Commercial Properties
The leaves have changed colors, most trees are now bare, and the temperature is getting a little colder each night. It is official. Winter is right around the corner and if it’s anything like last year, we are all in for some frightfully cold weather. So, now is the time to prepare and not only…
What to Expect in Commercial Real Estate for 2015
2014 was the year for commercial real estate growth. Multifamily sector soared to new records, industrial demand outpaced supply, and retail transaction price were up significantly in various regions of the United States. So, while there may not be a magical crystal ball that can tell us how commercial real estate will fair in 2015,…
5 Ways to Add Value to Multifamily Properties
With multifamily being one of the hottest sectors in commercial real estate right now, it is easy to see why investors are jumping at the chances to scoop up properties. Many investors, including FCA, are looking for value add properties. Why? Usually properties that are not the prettiest, have management issues, or are under rented…
Yes! Social Media is for Commercial Real Estate Too!
By now, I am sure you have heard all about social media. Twitter, LinkedIn, Facebook, Google +, Instagram, blogs. The list goes on. We know that companies use social media to market to consumers and understand the impact that it can have, positively or negatively. But how does social media fit in with business-to-business (B2B)…
Hashtag CRE: How to Use Twitter for B2B Marketing
We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…

