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Commercial Real Estate Lingo – 10 Terms You Need to Know
Every career field has its own lingo and sometimes we come into a field that has a lot of jargon. Commercial real estate is one of those fields and if you don’t have a background in it, the feeling of understanding what’s going on can become overwhelming. After being at my job for over 6…
Multifamily Market Mania: What You Need to Know Right Now
Multifamily properties are thriving! According to Freddie Mac’s mid-year multifamily outlook, the U.S. market has vacancy rates at a 13-year low. So, why the increase of demand for multifamily properties? Joint Center for Housing Studies of Harvard University states that there are several factors to look at that could be contributing to the rise of…
Hashtag CRE: How to Use Twitter for B2B Marketing
We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…
Yes! Social Media is for Commercial Real Estate Too!
By now, I am sure you have heard all about social media. Twitter, LinkedIn, Facebook, Google +, Instagram, blogs. The list goes on. We know that companies use social media to market to consumers and understand the impact that it can have, positively or negatively. But how does social media fit in with business-to-business (B2B)…
Why We Still Use Checkbooks to Pay the Rent
ByadminWritten by: Patrick Clark In 2007, Arlington (Va.)-based property management company AvalonBay Communities made a seemingly obvious decision. The company stopped accepting rent at its apartment buildings, and started making tenants send payments to a centralized office. Renters could put checks in the mail or use a new online system to transfer payments from one…
Tips and Tricks for Marketing and Leasing Apartments Easily
As the snow starts to melt away and the days are getting just a little warmer, that means that apartment leasing season is about to hit. So, when competing with a lot of apartment complexes, how do you get yours to stand out, especially if it is not the newest built complex with all the…

