120 East Liberty Drive
Wheaton, Illinois 60187
Selling or discussing real estate in 140 characters may seem like an impossible task. Yet, #CRE is a popular hashtag that results in hundreds upon hundreds of posts ranging from properties for sale, to advertising, to the latest commercial real estate news. With the endless streams of posts, how do you make posts stand out…
By now, I am sure you have heard all about social media. Twitter, LinkedIn, Facebook, Google +, Instagram, blogs. The list goes on. We know that companies use social media to market to consumers and understand the impact that it can have, positively or negatively. But how does social media fit in with business-to-business (B2B)…
Written by: Patrick Clark In 2007, Arlington (Va.)-based property management company AvalonBay Communities made a seemingly obvious decision. The company stopped accepting rent at its apartment buildings, and started making tenants send payments to a centralized office. Renters could put checks in the mail or use a new online system to transfer payments from one…
We have seen Twitter feuds between celebrities and marketers thrive (and cause havoc) when using it to reach their consumers, but where does Twitter fit in with business to business marketing? With at least 85% of B2B marketers using Twitter, it is vital to understand how to market to a unique set of tweeters. First…
Every career field has its own lingo and sometimes we come into a field that has a lot of jargon. Commercial real estate is one of those fields and if you don’t have a background in it, the feeling of understanding what’s going on can become overwhelming. After being at my job for over 6…
“Going green” is a hot theme nowadays. Many people are becoming more aware of their surroundings and are opting to incorporate energy saving and green ideas in all aspects of their life; from their house, to car, and in new construction. Yet, what about commercial real estate? Retail property managers have an arsenal of tools…